Marketing Communications
Whether launching a brand or reinvigorating a campaign, JKD brings creative ideas and strategic focus to every marketing initiative. We help clients craft compelling messages that capture attention, inspire action and support long term business growth.
What’s in a Name? – Marketing Campaign
Paula DeCrescentis was an established realtor in Denver, but was facing a challenge when she needed to change her name. Name recognition in the real estate business is essential. JKD developed a campaign that leveraged a mix of marketing tools to showcase her local market knowledge and longevity as a top realtor to ensure her name change would not result in confusion or loss of clientele and referrals.
This campaign resulted in the public relations industry’s highest award, a Silver Anvil.
French Fries Turn Heavenly – French Fry Heaven
It took the work of angels to pull off this National French Fry Day campaign, when French Fry Heaven sought PR support to increase sales at a newly opened kiosk restaurant. The challenge was met in less than a month with the same whimsical, fun atmosphere that the taste your favorite fry can bring to your mouth. The special celebration provided an opportunity to showcase product, introduce the new location, attract new customers and drive sales higher than Cloud 9, more than 50%!
This campaign merited PRSA Colorado’s highest award, the Grand Gold Pick.
