Media Relations
From front page coverage to targeted outreach, JKD knows how to get the right message in the right hands. We have long standing relationships with radio, TV and print media on the local, regional and national level. We can craft compelling pitches that position our clients as trusted sources and thought leaders for stories that drive business results.
Comedy Night/CASA of Jefferson & Gilpin Counties
CASA Jeffco/Gilpin was changing up its annual fundraising event to a more casual, engaging program that would attract a new, younger donor base without losing the support of their tried and true supporters. CASA Comedy Night was created to reach these goals.
To support the event, a number of communications tools were employed from traditional to social media channels. Specific outreach to local media garnered pre- and post-event coverage. A segment on a local TV interview program provided viewers with pre-event details of the special night that would feature a high-profile comedian. This coverage, plus a front page story in the Jeffco Transcript, elevated awareness that increased event attendance, website traffic and volunteer inquiries.
The event raised more than $100,000 in its first year and is slated to continue into the future.
From print to TV to podcasts and radio interviews, JKD has been able to secure media placements that have shared client stories, events and thought leadership in home repair, healthcare, youth advocacy, education, engineering, agriculture and more.
