Reputation Management

Your reputation is your most valuable asset. JKD partners with clients to build strong public perception, identify and manage issues before they escalate, and develop ongoing strategies that enhance credibility and trust

With a limited budget, yet a need to grow a long-standing specialty medical practice for women, Foothills Urogynecology needed to focus its strategy to drive new patient inquiries and visits. Dr. Terry Dunn is the heart of Foothills Urogynecology. Foothills was looking to rebuild and expand their patient base. Elevating Dr. Dunn’s presence among women 40-70 would be essential to attract new patients. This strategy would also increase awareness of women’s wellness and health issues. With this in mind, a strategic look at potential thought leadership opportunities were employed.

With a goal of 5 new patients/week, the results were a resounding success thanks to the continuity across a campaign that leveraged Dr. Dunn as a thought leader in women’s health with a bylined Women’s Wellness column, quarterly podcast conversations, media interviews and topical articles. The campaign resulted in more than 1100 new patient inquiries and more than 800 new patient visits in 2024, triple the goal, with an average of 15-18 new visits weekly. Likewise, media placements were more than double the targeted goal and featured Dr. Dunn as a thought leader on women’s health and wellness.