Strategic Planning

Through ongoing engagement, JKD provides strategic planning expertise to ensure efforts are focused and consistent while gathering results. Ongoing tracking, monitoring and evaluation provide necessary data to measure and maintain successful programs. This counsel centers on business objectives and how public relations and communications activities can support business goals. A targeted approach is used to engage with key audiences and leverage business initiatives. Let’s shape your brand voice with purpose.

CASA Jeffco/Gilpin has relied on internal staff, not formally trained in communications, to drive their efforts.  While this has had some success, consistency and a unified effort posed challenges given the staff workload and other responsibilities.  To address the problem, a structured Communications Committee was formed to interact with JKD to provide a comprehensive look and approach to their communications efforts.  The coordination of efforts has resulted in the introduction and management of traditional and digital tools to support volunteer recruitment, fundraising and community education. The team has developed strategies for each area and identified specific roles and a dashboard for implementation that is proving to have consistent growth and positive results.

Specifically, new events are being introduced, such as the Comedy Night, which have netted a dramatic increase in attendance and dollars raised, exceeding $100,000; the Colorado Gives Day campaign has grown from a few thousand in contributions to more than $100,000 annually through targeted social media and donor outreach; and volunteer recruitment has continued to attract consistent volunteers to each training session.